Contact -
Mykeljon Winckel - Editor elocal
Phone -
09 239 1699
Email -
mj@elocal.co.nz
“elocal Cover Girl is not a beauty contest. It’s a competition for those with the passion to succeed in the modelling and fashion industry. The nine finalists were chosen by a panel of our sponsors and then it was over to the public to vote online, with three points for their first choice, two for their second choice and one for third choice. People could place repetitive votes as individual contestants rallied support from family and friends. Those who have a tremendous drive to succeed were given the opportunity to make the final three. Within the first week of the contest, 5000 votes a day were being registered.
“When the December issue of the magazine was released, with a progress report and competition placements, the voting went ballistic on an hourly basis. When the voting went viral through social media sites Facebook, Twitter and MySpace, positions were jumping five places at a time. It was not uncommon to see positions change with 10,000 points at a time, within hours. Overall, elocal magazine’s website received a phenomenal three million hits during the period of the competition, at times overloading our web server. This amazed me, as we have a huge fibre connection. During the final hours of the competition, the vote counter was going faster than a petrol pump!
“One of my best jobs was to tell the top three, Merissa, Anna and Sarah, that they had succeeded. The joy in their voices just made everyone’s day here at elocal" Editor Mykeljon Winckel
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