In the ever-expanding marketplace around Papakura, Alison Kemp’s hard work, focus and determination have achieved top results.
Meeting up with Alison for a coffee and a chat at Karaka’s Urban Soul café it’s plain to see she’s a local. Our conversation is constantly interspersed with greetings from passing friends and past and present clients pausing for a chat with the well-liked and respected real estate salesperson.
Living in the Papakura district for over 25 years, Alison has been fully involved in the community throughout that time through the Opaheke School board of trustees, the financial management board of her church and as a representative netball player. She’s gained an intimate knowledge of the area, from Conifer Grove through Takanini to Karaka, and especially Papakura itself.
It’s one of the reasons for her amazing results, topping Barfoot & Thompson Papakura office sales for the last two years, number one southern region salesperson 2017/2018 and number five individual salesperson for the company.
“I’ve always loved property. Seeing how people stamp their own personality on their home, helping clients move from one stage to another and marketing their homes to the best possible advantage. There’s nothing quite like it!
“I bought my first home here and have lived in the district ever since. It's made an enormous difference for me and given me a great understanding of both the rental and home marketplaces in the area.”
For the former legal executive, her previous career provided an ideal springboard for her meteoric rise through only four years in real estate.
“Transitioning into real estate was a natural progression for me. Having that legal background has been a huge help for this job, giving me a deeper understanding of the process from both sides, both in a legal office completing conveyancing transactions and now negotiating and facilitating sales.
“As a qualified legal executive I was accustomed to dealing with all sorts of people from every walk of life, particularly in dealing with what can be a stressful time in selling their home.”
Supremely well prepared and efficient, Alison is focused on delivering service to her clients beyond their expectations . With her PA, Cath, at hand to help, Alison is free to concentrate on her clients.
“I endeavour to provide a very positive experience in what can be a worrying and demanding time. My clients are my number one priority.
“I’m very organised, but I also place a lot of value on listening to clients, adapting to different cultures and being sensitive to their requirements. I just love the diversity of the great variety of cultural groups across Auckland.
“Buying property has always been a wise long term investment. The good news is that current market changes make it slightly easier for first home buyers and investors to enter the market. I love helping first home buyers and families get their foot on the property ladder.”
Changes in the market place present challenges that Alison relishes.
“I’m always thinking about real estate. I find it hard to switch off. I’m on the job seven days a week. It has become a lifestyle, demanding at times, but I find it very rewarding.
“I work hard for my vendors. Gone are the days of almost instantaneous sales at crazy prices. After the last few heady years the market is now returning to normal. Part of my job is to help my clients understand that under current market conditions they need to adjust their expectations of both price and time to sell. Methods of sale change all the time with the market, but with the right preparation and effort it is certainly possible to achieve good results.
“This is the time when a truly dedicated salesperson, one who’s prepared to go the extra mile, can make all the difference. I work with my vendors to help prepare their property to give it instant appeal to buyers from the very first open home.
“While buyers may have more choices about where they put their money, there's always an emotive element. A home should always feel warm, smell good and look inviting. Time spent on decluttering, furniture placement, and making the whole house shine is always worthwhile.”
Spotting Alison out and about on the job isn’t hard. “Along with my Ipad and phone, my car is my office,” she says and with her phone number – 021 848 888 - emblazoned on the vehicle she’s only a touch pad away.
Technology helps make things easy for both buyer and seller, and in that Alison counts herself fortunate to be part of the Barfoot & Thompson team.
“Our technology systems are state of the art, and a lot of effort is spent on keeping them that way. One of the most innovative recent additions to ensure our website is attractive and customer friendly is the award winning Diakrit photo app, exclusive to Barfoot & Thompson. This allows prospective buyers to view a listed property and make changes to colours, move furniture around rooms, change the kitchen and import 'virtual' furniture. It’s simple and fun to use.
“The technology and the way the company is structured provides access to properties all over Auckland. Our salespeople work collaboratively rather than competing with each other – and the client is the winner.
“It’s no wonder Barfoot & Thompson sell one third of Auckland homes.
“I feel I owe a lot of my success to being affiliated with one of the best brands in real estate.”