NZ's premier online provider of high quality diamonds and jewellery at globally competitive prices. is New Zealand’s premier online provider of high-quality diamonds and diamond jewellery at globally competitive prices. We are a family team of diamond experts and are very proud to offer the best price to our customers every time and we never compromise on quality. This means we do not have sales – our pricing does not allow for reductions as we provide the best value possible all year round.

Our founder has a wealth of knowledge from over 35 years of experience in the diamond and jewellery industry as a wholesaler to the diamond trade in New Zealand. Paul obtained a Graduate Gemologist Diploma from the Gemological Institute of America (GIA) in 1983 and was the first New Zealander ever to complete the GIA Diamond Course in Residence in the USA. This experience and knowledge has been fostered within our company which means you can be confident in our product and our ability to provide you with excellent service. Our team are excited to bring diamonds and diamond jewellery to the New Zealand public through our unique online experience.

We also hold one on one consultations with one of our diamond experts at either our Auckland CBD or Pukekohe locations – we help you through the diamond and engagement ring buying process in a pressure free and friendly environment, while answering any questions you may have.

Create your dream engagement ring online, view thousands of diamonds at New Zealand's best prices, learn more about diamonds via our education portal or book a consultation by visiting our website

contact details

Pukekohe and Auckland CBD

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