There was a time when shopping for menswear meant being able to see the range, feel the quality, try things on and get genuine advice from someone who knew their products. At Lewis’ Mens Fashion in Pukekohe, you still can.
For more than 40 years, Lewis’ Mens Fashion has been helping generations of men from Franklin, Southern Auckland and further afield find quality clothing and footwear that looks good, fits properly and lasts.
Established in 1985 and still proudly family owned, Lewis’ has grown into something increasingly unusual in modern retail — a genuine destination menswear store with an extensive range of stock actually available to see and try on.
That distinction matters.
While online shopping and increasingly limited retail inventories can leave customers choosing from photographs, waiting for deliveries or discovering their size isn't available, Lewis’ has deliberately maintained a substantial range across brands, styles and sizes.
Walk through the doors at 122 King Street and you'll discover why customers travel to Pukekohe to shop there.
Home to R.M. Williams
One of the major drawcards at Lewis’ is the iconic Australian R.M. Williams range.
Known around the world for its classic country style, leather footwear and enduring quality, R.M. Williams has become one of those rare brands that works equally well in town, on the farm, at the races or dressed for a smart occasion.
Lewis’ carries a substantial selection in store, giving customers the opportunity to compare styles and, particularly importantly with footwear, get the fit right before buying.
And R.M. Williams is only part of the story.
Thomas Cook Boot & Clothing
Lewis’ is also a destination for Thomas Cook Boot & Clothing, another name synonymous with classic Australasian country style.
The Thomas Cook range complements Lewis’ particularly well, offering clothing and footwear that moves comfortably between rural life, everyday casual wear and smarter occasions.
Rather than carrying a handful of examples, Lewis’ philosophy is about choice.
That's why you'll find racks of clothing, footwear and accessories ready to browse rather than simply a catalogue of products that can be ordered later.
One Store. A Seriously Big Range.
Lewis’ isn't exclusively a country clothing store.
Whether you're looking for a suit for a wedding, business shirts for work, a sports coat for dinner, smart casual clothing for the weekend or simply a good pair of shoes, the range extends right across the modern man's wardrobe.
Alongside R.M. Williams and Thomas Cook, customers will find respected labels including Cambridge, Brooksfield, Blazer, Farah, Wild Rhino and many more.
There are suits and sports coats, business and casual shirts, trousers, knitwear, jackets, footwear, belts, hats, socks and accessories.
It means you can put together an entire outfit in one place.
Lewis’ also carries Cambridge suits from around $499 and sports coats from around $299, providing quality tailoring without necessarily requiring a premium designer price.
The Advantage of Trying It On
There is another reason the traditional menswear store has survived.
Fit matters.
Two garments carrying the same size on their labels can fit quite differently. Boots and shoes are even more personal.
At Lewis’, you can try different sizes, compare styles and ask someone who deals with menswear every day what actually works.
There's no algorithm trying to decide what size you might be.
There's a person standing in front of you.
That old-fashioned approach to service is something Lewis’ has deliberately retained throughout more than four decades in business.
The team knows its products and can help customers put together an outfit without the pressure sometimes associated with fashion retail.
Tell them what you're looking for, where you're going and roughly what you want to spend, and they'll help you find it.
From the Farm to the Boardroom
Perhaps the best way to describe Lewis’ is that it reflects the community it serves.
Franklin has always had one foot in rural New Zealand and the other increasingly connected to metropolitan Auckland.
Lewis’ range does much the same.
You can walk in looking for a pair of R.M. Williams boots or Thomas Cook clothing and walk out ready for the farm, office, wedding, race meeting or dinner.
Classic rather than disposable.
Quality rather than fast fashion.
And enough choice under one roof to make the trip worthwhile.
Worth the Trip to Pukekohe
For customers throughout Southern Auckland, Franklin and the northern Waikato, Pukekohe is closer than many people realise — and Lewis’ gives menswear shoppers a very good reason to make it their destination.
More than 40 years after opening its doors, the philosophy remains remarkably straightforward:
Quality brands. Expert service. Exceptional value.
And most importantly, a large range in store now.
If it's been a while since you visited Lewis’, call in and have another look.
You may be surprised just how much is behind those doors.
Visit Lewis’ Mens Fashion
122 King Street, Pukekohe
Lewis’ Mens Fashion — Southern Auckland’s Destination Menswear Store.