Matt Reid and MJ from eLocal discuss the background and transition of eLocal from a print magazine to a nationwide current affairs video magazine. They highlight the benefits of eLocal, such as digital longevity and the ability to target specific regions. They emphasize the importance of authenticity and engagement in advertising, as well as the role of content creation and journalism standards. The conversation also covers the value of profile advertising and the power of video marketing in building trust and brand awareness. They conclude by inviting businesses to advertise with eLocal and work together to achieve success.
eLocal has transitioned from a print magazine to a nationwide current affairs video magazine.
The digital format of eLocal offers longevity and the ability to target specific regions.
Authenticity and engagement are key in advertising, and video marketing can help build trust and brand awareness.
Consistency in advertising is crucial for success, and eLocal offers the opportunity for businesses to develop their profiles and reach their target audience.
Chapters
00:00 Introduction and Background
01:19 Transition and Change in Direction
03:37 Transition to Digital
04:24 Benefits of eLocal
05:24 Content and Journalism Standards
07:21 Content Creation and Contributors
08:39 Digital Longevity and Advertising
09:17 Profile Advertising and Building Trust
11:24 Consistency in Advertising
12:20 Authenticity and Engagement
14:12 Video Marketing and Authenticity
16:17 Engaging Content and Brand Awareness
19:12 Collaboration and Consistency
20:58 Working with eLocal
22:13 Content Development and Campaign Strategy
23:38 Expertise and Execution
25:43 Invitation to Advertise with eLocal
26:19 Conclusion