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Collaborative Approach in Any Market Reaps Results

with Ian Buchanan – Bayleys Pukekohe

The professional pairing of Ian and Sharleen Buchanan have over 30 years’ experience in Real estate between them and in that time have seen every type of market and have successfully navigated their way through them all.

A valued member of Bayley’s Real Estate for over 16 years now Sharleen joined the management team 6 years ago, having come from a role as a top performing Salesperson with a consistent sales history and being awarded many regional and national awards. This front-line experience and knowledge allows her to work effectively alongside Ian and the Bayleys Pukekohe team where ever and whenever required.

Ian Buchanan comes from an extensive business background, having been successful in many management and business roles before commencing real estate in 2010 and subsequently joining Bayley’s in March 2021. He is well known for his exuberance, passion, and the energy that he always brings to the table. With robust negotiating skills, strong ethical values, confidence and courage, Ian offers property sellers and buyers the utmost in commitment and professionalism.

As well as their professional pairing, the two also combined on a personal level, getting married in 2019. Their timing couldn’t have been more spot on, as they managed an amazing European Honeymoon months before borders shut and Covid protocols ran riot.

“We had an amazing time, highlights included Italy, Croatia, the amazing Mt St Michel and the seaside village of Cancale in France. But it was when we got back, and the world of travel imploded that we began to realise how lucky we were to have experienced what we did. What followed was very much even more of a whirlwind for us both professionally and personally as we had to adapt to working from home and introducing a whole new way of getting results for our clients without traditional open homes and viewing.” Says Sharleen.

Sharleen’s collaborative mindset and desire to constantly challenge herself on a number of levels meant she thrived in this environment, her resilience and ability to keep her team engaged ensured continued momentum. Ian’s business acumen and flexibility meant he was able to adapt quickly to this new way of working and he continued to do so as the market turned in yet another direction due to applied banking pressures and rules.

“The introduction of new lending criteria has seen a shift in the lending ability of existing homeowners and subsequently altered their focus for what they are looking for. We look at each situation on its merits and market each property to a strong network of clients who are looking for quality homes in the region. The salesperson who is simply relying on an open home flag, a smiley face and a social media post will not get you the best result in this market. If you want to ensure you get a good price for your property you need to seek out salespeople who have the industry knowledge, who have experience in marketing in this climate and who have a commitment to providing you with the best service, which is what we pride ourselves on.” Says Ian Widely acknowledged, the sale and purchase of any investment can be challenging, emotional and stressful. Understanding your needs, also requires considerable drive, energy, and experience. The Bayleys Pukekohe team lead by Sharleen, provide a high level of commitment to guide you through this journey with confidence, integrity, and assurance.

Despite the picture that is painted in the media about the housing market currently, professionals like Sharleen, Ian and the Bayleys team recognize that this is just another stage of the cycle in real estate and managed correctly there will always be people who want to buy and sell property. Ian’s success has created an increase in demand and meant that his business has recently grown with the addition of a Campaign Manager in the form of licensed PA, Alana Nicholls.

“We have sold through all types of markets and will continue to market and sell properties successfully”. Ian is known for leaving no stone unturned in his efforts to obtain a premium for his client’s property. “I live and breathe real estate, thriving on assisting people and closing the deal to allow people the ability to move to their next chapter.”
Both Ian and Sharleen have experience dealing with all pillars of the real estate market, whether it be rural, lifestyle or residential and with the backing of the trusted Bayleys innovative marketing system can showcase the very best in every client’s property. Combine this with the high performance Bayleys culture and the dynamic Bayleys team and leadership, this is a recipe for success.

Call either Sharleen or Ian today and see how they can help you!

Ian is completely honest, open and to the point, with a fantastic sense of humor. He made us feel at ease and pretty much carried the stress on behalf of two very busy people. Couldn’t be happier than we were picking Ian to sell our home. - Jessaica and Nathan

We decided to sell our home of the past 23 years. We chose Ian Buchanan as our realtor to market and our sell our property. Ian’s reputation for excellence is the reason we chose him. The plan Ian suggested was excellent. Ian’s weekly reports regarding each open home were very thorough with Ian keeping us informed throughout the entire marketing period, plus meeting and discussing any issues which had arisen and allaying our apprehensions. Ian works for your sale as if he was selling his own home, something both of us admired. Ian is an excellent realtor with a vast experience in marketing and sales and Ian’s attention to detail is awesome to say the least. With Ian’s guidance we achieved the goal of selling at auction, and we are very thrilled with the outcome. Ian has a tremendous ability to put people at ease, is very punctual, highly professional and we can thoroughly recommend Ian to anyone who is looking to sell’. - Christine and Jim

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elocal Digital Edition – July 2022 (#255)

elocal Digital Edition
July 2022 (#255)

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