For most of us new is so appealing, even the idea of new carries a certain mystique. What will be new, fresh, in this otherwise familiar product? It doesn’t matter whether it is clothes, cars, cameras, jewellery, guns, boats, tennis racquets, a smart phone or even houses. Today of course it is not just the newness that has appeal it is the integration of functional design for today’s lifestyle, today’s technology and today’s styling. The…